Strategic Financial Leadership for Sustainable Growth
An urban dog sitting service was struggling financially. It had sales but the company was always running low on money at months end. The owner, whom I’ll call Maria, couldn’t understand why.
It didn’t take long for Fusion Accounting and Technology to understand why Maria’s working capital was going negative, and it started with her billing processes. Like many service businesses, Maria sent out invoices at the end of the month for services she provided during the month. Customers would pay their invoices by check, but sometimes not for 60 days so Maria was going through three pay cycles before she got paid. She paid her employees and contractors on time so her end-of-month cash flow was always low or negative.
Fusion drafted a financial plan that she used to get a private loan in order to stay in business. Simultaneously, our team helped her change her billing practices. Instead of invoicing and waiting for a check, Maria asked customers for a credit card, which she billed at the beginning of each month. Receiving payment quickly more than justified the minimal fee for accepting credit card payments.
By the time Maria no longer needed Fusion’s business services, and with organic growth of her business, she paid off her private loan within two months and by year’s end was realizing revenues of more than $400,000. That allowed her to grow the business even more and Maria became the largest dog service company in that urban market.
Like Maria, chief financial officers are the strategic leaders of a company’s financial health. The CFO’s role is crucial in steering the business toward sustainable growth and success. At Fusion Accounting and Technology, we are committed to supporting founders, CEOs and CFOs, like Maria, with services that enhance strategic decision- making, financial control and operational efficiency.
Our commitment Founders, CEOs and CFOs:
1) To simplify your information technology landscape to ensure that your financial systems are efficient, secure and capable of supporting strategic initiatives.
2) To develop and implement comprehensive reporting schemes that leverage your existing technology and personnel, providing you with the insights needed for strategic planning and decision-making.
3) To introduce best practices tailored to your financial operations, enhancing efficiency, reducing risks and ensuring robust financial control.
4) Our services are designed to scale with your business, providing continuous support and ensuring alignment with your evolving strategic goals.
Fusion’s team has extensive experience in financial leadership and strategic management, providing you with expert guidance and support. We tailor our services to meet your unique needs, ensuring that our solutions are timely, relevant, accurate and impactful. We focus on preparing your business for sustainable growth, equipping you with the tools, resources and processes needed for long-term success.